Bass Pro Shops Partners with Furniture Row Racing; Reunites with Martin Truex Jr.
America's most popular outdoor store to be primary co-sponsor on Truex's No. 78 Toyota Camry in 2016
CHARLOTTE, N.C. -- (Jan. 19, 2016) – Bass Pro Shops, America's most popular outdoor store, will be a primary co-sponsor on Martin Truex Jr.'s Furniture Row Racing Toyota Camry during the 2016 NASCAR Sprint Cup Series season. The announcement was made today (Tuesday) at NASCAR's Media Tour in Charlotte.
The partnership calls for nine primary Bass Pro Shops paint schemes on Truex's No. 78 Toyota, beginning with two races during Daytona Speedweeks – the 150-mile qualifying race on Thursday Feb. 18 and the season-opening Daytona 500 on Sunday Feb. 21.
Bass Pro Shops' remaining seven primary races on the No. 78 will be at Phoenix (March 13), Fort Worth, Texas (April 9), Talladega, Ala. (May 1), Kansas City, Kan. (May 7), Charlotte (May 29), Daytona (July 2), Bristol, Tenn. (Aug. 20) and Homestead, Fla. (Nov. 20). Bass Pro Shops will have an associate sponsorship status when it's not a primary on the No. 78 Furniture Row Racing Toyota.
The partnership represents an expansion of Bass Pro Shops longstanding relationship with Truex, an avid outdoorsman, who was previously sponsored by the Springfield, Missouri-based company from 2004 through 2009 when he drove for Dale Earnhardt Inc., which resulted in two Xfinity Series Championships (2004, 2005). Bass Pro Shops was the primary sponsor of these two championships.
"I'm very excited to have Bass Pro Shops as a primary co-sponsor on the No. 78 Furniture Row Racing Toyota," said Truex. "In addition to my passion for fishing, hunting and the outdoors, Bass Pro Shops founder Johnny Morris is a personal friend and a hunting buddy. With our manufacturer changing to Toyota, our Furniture Row Racing team is positioned to take both companies to Victory Lane and contend for the 2016 NASCAR Sprint Cup Series championship."
Racing and the outdoors are life-long passions for Truex, who grew up fishing with his father Martin Truex Sr., owner of one of the largest privately held fishing companies in the United States -- Sea Watch International. Truex Jr. discovered his love of racing on a go-kart track at age 11. Today he is recognized as an experienced sportsman, and has appeared on national hunting and fishing television shows alongside outdoor legends Jimmy Houston and Roland Martin.
Furniture Row Racing made its NASCAR debut in 2005, competing in 10 NASCAR Xfinity Series races and two NASCAR Sprint Cup Series races that season. The team has qualified for the Chase for the NASCAR Sprint Cup in two of the last three seasons, and in 2013 was the first single-car team to earn a Chase berth.
About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 98 stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (http://www.trackermarine.com), a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com), voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit http://www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.
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