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SPRINGFIELD, Mo. – Bass Pro Shops, a leading national retailer of outdoor gear and apparel, has been named a top retailer in customer satisfaction by ForeSee, the pioneering leader in Voice of Customer solutions, for its excellence in mobile, web, and in-store customer experience.
ForeSee determined the top retailers in customer experience through more than 40,000 anonymous surveys collected through the holiday shopping season. The findings place Bass Pro Shops at the top of the sporting goods category with the highest customer satisfaction score. Bass Pro Shops also placed second overall in customer satisfaction across mobile, web, and in-store customer experience. Compared with all retailers, only Apple ranked higher.
"Bass Pro Shops has grown to be a leader in retail thanks to our dedicated and resourceful team of associates who strive each day to deliver the highest level of customer satisfaction," Bass Pro Shops Founder/CEO Johnny Morris said. "We are honored to receive this distinction as our team members work every day to take care of our customers in our stores, through our catalog and online."
The findings were published in The ForeSee Experience Index (FXI), the industry's definitive annual study on the retail customer experience. ForeSee measured the retail customer experiences with the largest brands in the United States and the United Kingdom from the perspective of the holiday shopper. This study focused on retailers' three most important customer channels: web, mobile and store.
Eric Feinberg, ForeSee's vice president of marketing and author of the study said "It is nice to see Bass Pro's diligent efforts to focus on the customer experience pay off. Bass Pro excelled in all three channels that we measured which very few retailers can claim."
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