Bass Pro Shops launches major new initiative to introduce kids to the outdoors through fishing
"Gone Fishing" program to inspire a new generation of outdoor enthusiasts
Bass Pro Shops today announced "Gone Fishing," a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors.
The national program encompasses a variety of significant initiatives designed to introduce audiences that haven't been exposed to outdoor recreation, and inspire experienced anglers to pledge their support and join the fishing movement this summer. The sweeping activities include hosting in-store events, collaborating with Major League Baseball teams across the country, tapping into the star power of professional athletes and celebrities, partnering with local and national nonprofits and leveraging social media to raise awareness.
"Bass Pro Shops is committed to inspiring more young people to get to know and love the outdoors," said Stan Lippelman, vice president of marketing for Bass Pro Shops. "In fact, 100,000 people caught a fish at a Bass Pro Shops last year alone, many for the first time. We hope to expand this by offering additional free, easy opportunities to introduce kids and teens to fishing. Once they catch their first fish, we know they'll be hooked."
In addition to creating the next generation of conservationists, fishing also offers a variety of personal benefits.
"Fishing offers kids and kids-at-heart the opportunity to put down our devices and experience the outdoors together to bond with our families, connect with nature and get some exercise," Lippelman said.
"Gone Fishing" offers opportunities for people of all ages and skill levels to get involved.
Attend free in-store events
The free in-store programs introduce families to fishing during the two-weekend event, June 13-14 and June 20-21 from noon – 5 p.m., held at participating Bass Pro Shops stores across the U.S. and Canada.
Trade in a video game for the "reel" deal
All video games will be donated to AMVETS, or American Veterans, as part of care packages in support of our men and women in uniform.
Head to the ballpark
Pledge to take someone fishing
Mike Golic, ESPN radio's "Mike and Mike in the Morning"
Beginning June 13 participants who pledge to share their love of fishing can enter online for a chance to win a fishing outing for 20 of their friends and a special guest celebrity.
Support Teach a Child to Fish
Teach a Child to Fish is dedicated to providing underprivileged youth and children the opportunity to experience the joys of fishing and nature through outdoor activities and educational programs.
Additionally, stores across the country are collecting and donating a combined 21,000 rods and reels to youth programs including the Boys and Girls Club and the Boy Scouts of America.
For more information about "Gone Fishing" visit http://www.basspro.com/GoneFishing.
*A casting pond will not be offered at Bass Pro Shops in Anchorage, Alaska, and Rocky View, Alberta, Canada.
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