Bass Pro Shops extends partnership with Martin Truex Jr. in 2018
Bass Pro Shops and 5-hour ENERGY to serve as co-primary sponsors for Furniture Row Racing and Martin Truex Jr.’s No. 78 Toyota Camry in 2018
Bass Pro Shops today announced it will continue to sponsor Martin Truex Jr. and the No. 78 Furniture Row Racing Toyota Camry during the 2018 NASCAR Monster Energy Cup Series season as part of a new co-primary sponsor partnership with 5-hour ENERGY.
Bass Pro Shops will be prominently featured on the hood of the No. 78 Toyota Camry for 16 races during the 2018 campaign as part of an orange-hued paint scheme while the remaining 14 races of the 30-race partnership will showcase Bass Pro Shops prominently on the side panels.
“Martin is a true champion on and off the racetrack and we are proud to continue supporting him and the No. 78 race team in 2018,” said Bass Pro Shops founder, CEO and avid racing fan Johnny Morris. “NASCAR is an excellent platform for Bass Pro Shops and we share in our customers’ enthusiasm and passion for racing. We’re very excited to continue our longstanding relationship with Martin Truex Jr., Barney Visser and our friends at Toyota.”
Bass Pro Shops, a leading destination retailer offering outdoor gear and apparel in an immersive setting, is currently sponsoring Truex as he continues his record-setting 2017 season. The outdoor brand previously sponsored Truex from 2004 to 2009, which included two Xfinity Series championship seasons in 2004 and 2005.
“I am looking forward to continuing my association with Bass Pro Shops and my good friend Johnny Morris and building a bigger and stronger relationship with 5-hour ENERGY,” said Martin Truex Jr., driver of the No. 78 Toyota Camry. “The sponsorship package is a neat concept and it will be our responsibility to make sure we deliver both on and off the track for these highly-visible and successful companies.”
After 30 races this season, Truex has set career season highs for wins (6) including two post-season victories, top fives (14) and laps led (1977). Besides points leader, he also leads in stage wins (19), playoff bonus points (64) and top 10s (21). Truex won the 2017 NASCAR regular series championship and his win at Charlotte Motor Speedway last week automatically advanced him to the next three-race elimination series--the Round of 8. Today’s race at Talladega Superspeedway is the second race in the Round of 12.
“This type of a co-primary sponsorship has been made a reality only because of the incredible cooperation between Johnny Morris and his Bass Pro team, along with Rise’ Meguiar and her 5-hour ENERGY team,” said Furniture Row Racing team owner Barney Visser. “It took a number of conversations and a spirit of partnership to make this happen and we thank Bass Pro Shops and 5-hour ENERGY for being open-minded to this concept. Bass Pro and 5-hour ENERGY are winning companies and we will do everything we can on the racetrack to provide them not only with a winning team but represent them in the highest standard. We also want to give a special thank you to Auto-Owners Insurance for its cooperation in moving markets around to enable this overall partnership with Bass Pro Shops and 5-hour ENERGY to work.”