Bass Pro Shops and Cabela's to donate 50,000 rods and reels in nationwide effort to get kids outside this summer

Gone Fishing movement kicks off with National Donation Day at Bass Pro Shops in Memphis

WHAT: Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside to discover the joys of fishing. To kick off Gone Fishing, the nationwide movement that gets kids and families connected to nature each summer, Bass Pro Shops and Cabela’s are donating 50,000 rods and reels to nonprofit organizations that help kids from all backgrounds connect to the great outdoors.

Media are invited to Bass Pro Shops at The Pyramid in Memphis, Tennessee on Thursday, June 7 for a special ceremony where both Memphis Bass Pro Shops will be donating hundreds of rods and reels to local nonprofits that help get kids outside. Groups receiving the donations include Chickasaw Council Boys Scouts of America, Shelby Farms Park Conservancy and Memphis Kids in Nature.

During the family-friendly Gone Fishing events taking place over the next two weekends (June 9-10 and 16-17), kids of all ages are invited to catch their first fish with free catch-and-release ponds, take home a “First Fish” certificate and beginner’s guides, and participate in free seminars, free crafts and free photo downloads.

The effort is part of the company’s mission to inspire future generations to enjoy, love and conserve the great outdoors. In the past five years, Bass Pro Shops and Cabela’s have donated more than 300,000 items to youth-focused nonprofit organizations across North America.

WHEN: Thursday, June 7, 2018, 10:00 a.m.

WHO: David Hagel, General Manager Bass Pro Shops at the Pyramid
Michael Alvarado, General Manager Bass Pro Shops Macon Road
Chickasaw Council Boys Scouts of America representatives Mark Owens, Bill Sanders
Shelby Farms Park Conservancy representative Monique Stitts
Memphis Kids in Nature representative Kate Friedman

WHERE: Bass Pro Shops Pyramid
1 Bass Pro Drive
Memphis, Tennessee 38105

MEDIA CONTACT: Katie Mitchell

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