Rebel Lures made indelible marks on the fishing industry during its first 50 years. From providing Rebel Bass Boats for the very first Bassmaster Classic to the first worm-proof tackle boxes, to the production of lures in a more consistent and durable material, the company helped usher in the modern era of fishing.

Rebel Lures continues to manufacture innovative, effective and inexpensive hard-baits for anglers of all skill levels. The Rebel Teeny Wee Craw, Crickhopper, Wee Frog and other “critters” are ultralight creek and stream lures that never will be topped for smallmouth or trout.

Fifty years later, the classic Rebel Minnow – the one that started the whole company – is still a go-to lure for a variety of species. The famous Pop-R spawned a thousand copy cats.

And Rebel isn’t resting on legends. The new Frog-R takes its “future-classic” rating as an innovative, inexpensive, topwater, and the value-series crankbaits bring quality, effective crankbaits to the masses.

After 50 years, Rebel Lures continues to earn the reputation of America’s Favorite Fishing Lures.

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