Latest Headlines

Gamakatsu Launches the Bill Dance Catfish Circle Weedless Hook

6/4/2024 - Gamakatsu
Bill collaborated with Gamakatsu to create a weedless catfish hook that can navigate dense wood cover without snagging.
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Johnny Morris' Wonders of Wildlife voted "America’s Best Aquarium"

5/24/2024 - Bass Pro Shops
The world’s largest fish and wildlife attraction proudly salutes the contributions of hunters, anglers and conservationists
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Bass Pro Shops announces new mega Outdoor World Destination Retail Store to serve the Tucson area

9/20/2023 - Bass Pro Shops
New mega outdoor world destination retail store will offer assortment of quality gear at great prices, supported by genuine, friendly expert service for sportsmen and women
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Garmin unveils Force Kraken, expands its award-winning trolling motor series to a wider range of boats

6/29/2023 - Garmin
The world's most powerful trolling motor is now available with a pivot-style mount
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Mercury Marine introduces the Avator™ 7.5e electric outboard

1/4/2023 - Mercury Marine
Mercury Marine introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas.
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Introducing Mercury V10 Verado® Outboards

11/15/2022 - Mercury Marine
Mercury Marine is proud to introduce the world’s first V10 outboard engines.
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Garmin Navionics+ Marine Cartography Now Available in Flagship GPSMAP Chartplotter Series

10/25/2022 - Garmin
Garmin International, Inc. announced Garmin Navionics+ is now available preloaded into select GPSMAP® series chartplotters.
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Brunswick Executes Inaugural ‘All Blue Planet Month’ Initiative – Welcoming First-Time Boaters on the Water Globally

10/24/2022 - Brunswick Corporation
Brunswick Corporation recently completed its inaugural All Blue Planet Month, an initiative to increase access to water to underserved populations.
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Brunswick Corporation Named Most Innovative Company by Soundings Trade Only for Third Time in Four Years

10/21/2022 - Brunswick Corporation
Brunswick Corporation has been named the Most Innovative Marine Company of the year.
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Brunswick Corporation Establishes Navico Group

8/3/2022 - Brunswick Corporation
Brunswick Corporation announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG).
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Mercury Marine introduces new 25 and 30hp FourStroke outboard platform

7/12/2022 - Mercury Marine
Mercury Marine introduced its next generation of 25 and 30hp FourStroke outboards.
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Millennium Marine R500 the Overbuilt Rail Mount Rod Holder

6/15/2022 - Millennium Marin
The Millennium Marine R500 Pontoon Rod Holder incorporates an extra sturdy, adaptable mounting block that perfectly clamps onto a boat's existing deck railing.
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Adjustable Fishing Rod Holder with the Spyderlok Track System

5/18/2022 - Millennium Marine
Millennium Marine Track System for a Fast and Sturdy Rod Holder Setup
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Remembering Ray Scott, a True Friend to all Anglers

5/13/2022 - Bass Pro Shops
It fills my heart with joy and deep gratitude to remember a very special friend in my life, Ray Scott.
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Bass Pro Plans Family Health Center In Springfield

4/25/2022 - Bass Pro Shops
Bass Pro Shops plans to open a Family Health Center offering health care services for Bass Pro Shop employees and their families in the Springfield region.
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Upping the Odds with Multiple Rods - Millennium Marine Rod Tree and Rod Pod

4/19/2022 - Millennium Marine
Fishing with multiple rods out from a boat shouldn't be complicated; using the right rod holders makes it easy.
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Bass Pro Shops World's Fishing Fair Results in $1.5 Million Donation to Conservation

4/18/2022 - Bass Bro Shops
Springfield, Missouri was put on full display as people from across the nation came to celebrate the 50th Anniversary of Bass Pro Shops.
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Johnny Morris Receives the Heritage Award

4/14/2022 -
The American Museum of Fly Fishing hosted its Heritage Award event honoring Johnny Morris on April 7 at the Wonders of Wildlife National Museum & Aquarium.
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Millennium Marine's R100 Spyderlok Gen 2 is Built for Anglers Serious About Multi Rigging

4/6/2022 - Millennium Marine
It is the perfect multi-rod holder for any angler rigging multiple rods in the boat.
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Secure Rod Storage Made Simple with Millennium Marine's Spyderlok Rod Transport Rack

3/22/2022 - Millennium Marine
Anglers who enjoy taking large groups fishing, or who feel the need of bringing a lot of gear, will immediately see the advantages of the Millennium Marine Spyderlok Rod Transport Rack.
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Mercury University Curriculum Expands

3/21/2022 - Mercury Marine
Mercury Marine has provided its Mercury University curriculum along with 90hp FourStroke outboard engines and tools to high schools in Florida, New York and Virginia.
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Mercury Marine Reports Record Outboard Engine Share at Dubai International Boat Show

3/17/2022 - Mercury Marine
Mercury Marine continues to increase its presence at the largest boat shows around the world.
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Tickets Available for the World's Fishing Fair

3/15/2022 - Bass Pro Shops

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Bass Pro Shops and Cabela’s Spring Fishing Classic returns with incredible savings, family fun and opportunity to give back

3/9/2022 - Bass Pro Shops

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Three Brunswick Women Leaders Selected for the STEP Award Recognizing Excellence in Manufacturing

3/2/2022 - Brunswick
Brunswick Corporation announced that three leaders within the Company have been selected to receive the Women in Manufacturing STEP Ahead Award.
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Garmin Unveils LiveScope Plus

2/22/2022 - Garmin
Garmin International, Inc. announced the LiveScope™ Plus System, the latest addition to Garmin's revolutionary live-scanning sonar lineup.
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Bass Pro Shops Announces the WORLD'S FISHING FAIR

2/21/2022 - Bass Pro Shops
The Bass Pro Shops National Headquarters to host one-of-a-kind celebration of fishing, conservation, the great outdoors and the company's 50th anniversary.
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Brunswick Corporation Brands Win Three Innovation Awards at the 2022 Miami International Boat Show

2/17/2022 - Brunswick
Three brands across the Brunswick Corporation each won an NMMA Innovation Award at the 2022 Miami International Boat Show.
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Mercury Marine announces bold new vision with its Avator electric outboard concept

2/16/2022 - Mercury Marine
Mercury Marine has announced its Avator™ electric outboard concept, representing Mercury’s next step in marine innovation.
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Millennium Marine's R100 Spyderlok Gen 2

2/15/2022 - Millennium Marine
Spider-rigging is a tactic that allows anglers to cover a lot of water while offering multiple presentations using multiple rods.
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Brunswick Corporation Brands Receive Seven Neptune Awards Recognizing Marine Marketing Excellence

2/14/2022 - Brunswick
The Marine Marketers of America (MMA) announced the winners of the 2021 Neptune Awards for Marine Marketing Excellence.
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Brunswick Corporation Named to the Forbes America's Best Large Employers List for Second Consecutive Year

2/10/2022 - Brunswick
This award marks the second consecutive year Brunswick ranked in the top 20 percent of companies recognized.
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Bassmaster Classic Heads back to Knoxville and Tennessee River in 2023

2/2/2022 - B.A.S.S.
The venue that was home to one of the most successful and well-received Classics of all-time will once again be the host in 2023.
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The AMFF Honors Johnny Morris

2/2/2022 -
Philanthropist, visionary, educator, and pioneer Johnny Morris will receive the American Museum of Fly Fishing's 2021 Heritage Award.
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Mercury Marine Wins Award for V12 600hp Verado

1/26/2022 - Mercury Marine
Mercury Marine has won the 2022 European Powerboat of the Year Innovation Award for the 7.6L V12 600hp Verado outboard engine.
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Bass Pro Shop School of the Year Enters Second Half of the Season

1/5/2022 - Bass Pro Shops
The race for Bass Pro Shops School of the Year presented by Abu Garcia is entering the second half of the 2021-2022 chase.
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Gov. Bill Lee and America’s Most-Loved Fisherman Bill Dance 
Announce Tennessee 'Bill Dance Signature Lakes' Initiative

12/16/2021 - Tennessee
TWRA and the State of Tennessee will invest $15 million in improvements both above and below the water.
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Mercury Marine earns 11th consecutive Green Masters designation

12/16/2021 - Mercury Marine
Mercury Marine has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC).
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Garmin Wins National Boating Industry Safety Award

12/16/2021 - Garmin
Garmin® International, Inc. announced it was awarded a 2021 National Boating Industry Safety Award from the Sea Tow Foundation.
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Boone and Crockett Club's 31st Big Game Awards to be Held July 21-23, 2022, at Johnny Morris' Wonders of Wildlife National Museum & Aquarium

12/13/2021 - Boone and Crockett Club
The event recognizes the biggest heads, horns, and antlers from North America.
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Millennium Marine Pro-M Series Boat Seats: Our Toughest, Strongest Boat Seats

12/8/2021 - Millennium Marine
Millennium’s ComfortMAX contoured, tight sling seats have brought peace and comfort to the backsides of untold numbers of hunters and fishermen
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Source Outdoor Group Named Agency of Record for Redfin Polarized

12/3/2021 - Redfin Polarized
Redfin Polarized is pleased to announce Source Outdoor Group of Gainesville, Georgia, as its Agency Of Record.
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College Kids Take Home $1 Million in Bass Pro Shops US Open National Bass Fishing Championship

11/24/2021 - Bass Pro Shops
Logan Parks and Tucker Smith claim the $1 million first-place prize
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Largest Bass Tournament in History Kicks Off Nov. 19-21 on Table Rock

11/15/2021 - Bass Pro Shops
The Bass Pro Shops U.S. Open National Bass Fishing Amateur Team Championships will conclude on Table Rock Lake from Nov. 19-21.
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AMFF Announces Johnny Morris to Receive 2021 Heritage Award

11/10/2021 -
Johnny Morris and the company he founded have been committed to conservation and providing value to customers.
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Round up at the Register to Support U.S. Veterans at Bass Pro Shops & Cabela's

11/9/2021 - Bass Pro Shops
Customers to Support Folds of Honor this Veterans Day
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The Magic of Santa's Wonderland returns to Bass Pro Shops and Cabela's

11/5/2021 - Bass Pro Shops
Contactless experience with Santa, giveaways, games and activities all part of the holiday tradition beginning Nov. 6 with Santa's arrival parade
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Brunswick Corporation Reports Record Sales, Units and Share Gains at the 2021 Fort Lauderdale International Boat Show

11/2/2021 - Brunswick Corporation
Brunswick Corporation announced a record-breaking performance at the 2021 Fort Lauderdale International Boat Show.
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Monster Marine Lithium Batteries and Bill Dance Put Charge in Fishing's Future

10/27/2021 - Monster Marine Lithium Batteries
Monster Marine Lithium Batteries and Bill Dance Outdoors have announced a recent partnership.
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Bassmaster Junior National Championship Back In Tennessee

10/5/2021 - Fishingwire
Talented young anglers from across the country will converge on Carroll County 1000 Acre Recreational Lake Oct. 8-9.
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Garmin Named Manufacturer of the Year by NMEA for 7th Straight Year

9/29/2021 - Garmin
Garmin® International Inc. announced that it was named Manufacturer of the Year by members of the National Marine Electronics Association
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Bass Pro Shops and Cabela's to hire 5,000 team members as Americans continue to spend more time outdoors

9/16/2021 - Bass Pro Shops
National Hiring Event planned for September 22-23 with opportunities in retail, distribution and contact center divisions
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Johnny Morris' Wonders of Wildlife Once Again Voted America's BEST Aquarium

6/4/2021 - Wonders of Wildlife
Honoring hunters, anglers and conservationists Wonders of Wildlife is a gift to the sportsmen and women of America
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Remembering Leigh Perkins

5/11/2021 - Johnny Morris
I'm honored to say that Leigh Perkins was my friend. It's no exaggeration to say that Leigh Perkins was a friend to anglers everywhere, he was one of our heroes.
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Bass Pro Shops and Richard Childress Racing announce throwback paint scheme

5/7/2021 - Bass Pro Shops
Austin Dillon will celebrate the legendary roots of Bass Pro Shops and Bass TRACKER with his No. 3 Bass Pro Shops/TRACKER Boats Chevrolet.
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Mercury Marine installs solar array at its world headquarters

1/6/2021 - Mercury Marine
Mercury Marine announced the installation of photovoltaic solar panels at its world headquarters campus in Fond du Lac, Wisconsin.
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Mercury earns tenth consecutive Green Masters designation

12/8/2020 - Mercury Marine
Mercury Marine® has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC).
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Millennium Marine Pro-M Series Boat Seats: The Industry Standard in Functionality, Comfort and Durability.

9/11/2020 - Millennium Marine

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Mercury Marine releases 2019/2020 Sustainability Report

7/1/2020 - Mercury Marine
Company announces successful completion of decade-long goals, sets objectives for decade ahead
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Brunswick Corporation Brands Win Seven Boating Industry Top Products Awards

5/1/2020 - Brunswick
Seven different products from a number of Brunswick Corporation brands have won a 2020 Boating Industry Top Products Award.
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Brunswick Boat Group Designs, Distributes Masks to First Responders, Hospitals

4/30/2020 - Brunswick
Brunswick Boat Group is making a difference in the fight against COVID-19.
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Brunswick Boat Group facilities support workers on the front lines of the COVID-19 battle

4/27/2020 - Brunswick
Brunswick Boat Group is making a difference in the fight against COVID-19.
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Mercury Marine receives award for energy efficiency on Earth Day

4/22/2020 - Mercury Marine
Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin's Focus on Energy program.
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Bass Pro Shops founder Johnny Morris to donate one million face masks to COVID-19 healthcare workers

4/21/2020 - Bass Pro Shops
Convoy of Hope will distribute FDA-approved masks across the United States
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Mercury Marine wins prestigious 2020 Red Dot Design Award

4/17/2020 - Mercury Marine
Mercury Marine has been awarded a 2020 Red Dot Design Award for the V-6 and V-8 FourStroke and V-8 AMS Verado outboard engines.
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Mercury Marine sets additional records at the 2020 Miami International Boat Show

2/20/2020 - Mercury Marine
Mercury Marine displayed a record number of engines at the Miami International Boat Show.
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Mercury Marine wins three Neptune Awards for Marine Marketing Excellence

2/18/2020 - Mercury Marine
Campaigns focus on boating-consumer priorities, experiences and lifestyles
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Boat dealerships earn Mercury's highest award for customer satisfaction

1/21/2020 - Mercury Marine
Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships.
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Mercury unveils all-new tiller for 40-115hp outboards

1/16/2020 - Mercury Marine
Product addresses consumer demand for a more ergonomic and versatile solution
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Brunswick Corporation sets new sales, units and share records

11/5/2019 - Brunswick
Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show.
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Brunswick Corporation & Mercury Marine win Most Innovative Marine Company award

10/1/2019 - Brunswick
Soundings Trade Only has named Brunswick Corporation & Mercury Marine as the winner of its annual Top 10 Most Innovative Companies awards.
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Mercury Marine makes pro fishing history powering the first MLF REDCREST champion

8/28/2019 - Mercury Marine
The outcome of last weekend's REDCREST Championship further reinforced Mercury Marine's status as the preeminent provider of power.
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Bass Pro Shops and Cabela's donating 55,000 rods and reels in nationwide effort to get kids outside this summer

5/31/2019 - Bass Pro Shops
Gone Fishing movement kicks off with National Donation Day at Bass Pro in Sevierville
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Fathers Day Gifts from Bass Pro Shops and Cabelas Dad is guaranteed to love!

5/30/2019 - Bass Pro Shops
Bass Pro Shops Hot Father's Day Gift Ideas
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Bass Pro Shops and Cabela's donating 55,000 rods and reels in nationwide effort to get kids outside this summer

5/29/2019 - Bass Pro Shops
Gone Fishing movement kicks off with National Donation Day at Bass Pro Shops in Memphis, Tennessee
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Mercury Marine distribution operation achieves 'Zero Waste to Landfill' designation

5/28/2019 - Mercury Marine
Mercury Marine announced that a major plant operation at its global headquarters is a "Zero Waste to Landfill" facility.
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Mercury Marine releases 2019 Sustainability Report highlighting its industry-leading commitment to social responsibility

5/6/2019 - Mercury Marine
Mercury Marine has released its 2019 Sustainability Report.
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Mercury Marine breaks ground on a major expansion to its propeller facility

5/6/2019 - Mercury Marine
Mercury Marine has officially broken ground on a new 30,000 square foot addition to its propeller casting facility.
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Truex wins first short track NASCAR Cup Series race in Richmond

4/15/2019 - Bass Pro Shops
After 80 previous attempts to capture a short track NASCAR Cup Series win, Martin Truex Jr. can now mark that item off his bucket list.
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Mercury Marine named Wisconsin Manufacturer of the Year

2/22/2019 - Mercury Marine
Mercury Marine was named Wisconsin Manufacturer of the Year on Thursday night in the Mega category at the annual awards ceremony in Milwaukee.
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Mercury Marine launches the all-new 400hp Verado outboard engine

2/14/2019 - Mercury Marine
Mercury Marine has announced the launch of the 400hp Verado outboard engine.
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Mercury Marine Juarez celebrates major safety milestone

2/7/2019 - Mercury Marine
Mercury Marine's Juarez, Mexico plant is celebrating two million hours with no lost time injuries dating back to 2017.
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Bass Pro Shops and Cabela's welcome return of fishing season by asking anglers to trade in gear and help connect kids to nature

2/6/2019 - Bass Pro Shops
2019 Spring Fishing Classic begins February 15
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Record Number of Dealerships Earn Mercury Marine's Highest Award for Customer Satisfaction

1/21/2019 - Mercury Marine
Mercury Marine presented its 2018 Customer Satisfaction Index (CSI) award to a record number of dealerships this year.
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New Mercury 5hp Propane FourStroke is powerful, convenient and reliable

1/17/2019 - Mercury Marine
The new Mercury 5hp Propane FourStroke delivers no-hassle portability, reliability and convenience running on alternative clean-burning fuel.
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BASS PRO SHOPS TO CONTINUE PARTNERSHIP WITH MARTIN TRUEX JR. AT JOE GIBBS RACING

1/4/2019 - Bass Pro Shops
Longtime Truex partner maintains primary sponsorship for 2017 Cup Series Champion
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Bass Pro Shops Partners with American Bass Anglers

12/14/2018 - Bass Pro Shops
Bass Pro Shops and American Bass Anglers announced a multiyear partnership to provide more avenues for weekend anglers across the country.
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Customers rank Bass Pro Shops and Cabela's among the very best for customer experience

12/11/2018 - Bass Pro
Ranking is based on analysis of 4.7 million reviews across 30,000 locations
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Mercury Marine sees record number of engines on display at the 2018 Ft. Lauderdale International Boat Show

11/6/2018 - Mercury Marine
Mercury Marine continues to grow its presence in key saltwater markets.
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Bass Pro Shops at the Pyramid to host fourth annual FLOCKTOBERFEST

9/25/2018 - Bass Pro Shops
Largest hunting event and sale returns to Memphis, headlined by free concert with country music stars Chris Janson and Lucas Hoge
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Major League Fishing, Bass Pro Shops and Outdoor Sportsman Group announce exciting fishing competition

9/11/2018 - Bass Pro Shops
Major League Fishing (MLF) officials today announced a significant expansion beginning in 2019.
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Garmin® disrupts the sonar market yet again with Panoptix LiveScope

6/11/2018 - Garmin
Garmin International, Inc. announced Panoptix LiveScope.
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Austin Dillon drives the No. 3 Bass Pro Shops/Cabela's Chevrolet to victory

6/11/2018 - Bass Pro Shops
Austin Dillon captured his first XFINITY Series win of the season at the NASCAR XFINITY Series race at Michigan International Speedway June 9.
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Johnny Morris, Bass Pro Shops and Cabela's donating 50,000 rods and reels across North America to inspire more kids to get outside

6/7/2018 - Bass Pro Shops
Biggest Gone Fishing donation ever kicks off free in-store events and partnerships to introduce families to fishing
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Truex takes the No. 78 Bass Pro Shops/Tracker Boats Toyota to victory lane at Pocono Raceway

6/4/2018 - Bass Pro
Reigning 2017 NASCAR Cup Series Champion Martin Truex Jr. scored his second win of the Monster Energy Cup Series season.
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Bass Pro Shops and Cabela's to donate 50,000 rods and reels in nationwide effort to get kids outside this summer

6/1/2018 - Bass Pro Shops
Gone Fishing movement kicks off with National Donation Day at Bass Pro Shops in Memphis
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FREE Family Fishing Event at Bass Pro Shops helps families discover the joy of fishing

5/30/2018 - Bass Pro Shops
Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside this summer .
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Mercury Marine Wins Most Innovative International Product for new V-8 outboard lineup

5/22/2018 - Mercury Marine
Mercury Marine has been awarded the 2018 Most Innovative Product for its all-new V-8 FourStroke outboard family.
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Mercury Marine introduces Verado, FourStroke and Pro XS

5/18/2018 - Mercury Marine
Mercury Marine is pleased to introduce multiple new 4.6L V-8 outboard engine models.
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Lure Lock Seeks Ambassadors

5/8/2018 - Lure Lock
Be Part of the Lure Lock Revolution and Conquer Your Fishing Tackle Storage
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It's official, America's Best Aquarium is in Springfield, Missouri!

5/7/2018 - Bass Pro Shops
New must-see conservation attraction earns second major national recognition
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Tiger Woods and Bill Dance bring the fun at free event for nearly 8,000 kids and families at Big Cedar Lodge

4/19/2018 - Big Cedar Lodge
Sports legends shared techniques to inspire more kids to enjoy the great outdoors
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Mercury Marine's Capitol Engineering earns Chairman's Safety Award

4/11/2018 - Mercury Marine
Capitol Engineering, a division of Mercury Marine has been named a Chairman's Safety Award site while celebrating five years without a lost time incident.
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"America's Favorite Fisherman" Joins Lure Lock Pro Team

4/10/2018 - Lure Lock
Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance.
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Martin Truex, Jr. dominates in Southern California with win at Fontana

3/19/2018 - Bass Pro Shops
Truex drives the No. 78 Bass Pro Shops/5-hour Energy Toyota to victory in the Auto Club 400
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Garmin® unveils Ultra High-Definition scanning sonar

3/15/2018 - Garmin
Garmin International, Inc. announced Ultra High-Definition scanning sonar, a new technology that uses a higher frequency range to deliver stunningly clear images.
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Garmin® Selected As Exclusive Marine Electronics Supplier To IBBI

3/5/2018 - Fishing Tackle Retailer
Garmin International, Inc. announced that is has been selected as the exclusive marine electronics supplier for the Independent Boat Builders, Inc.
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Tak Logic Unveils Lure Lock Tackle Storage System

2/20/2018 - Tak Logic
Tak Logic is excited to announce the launch of Lure Lock, a new product for the angler looking to take their fishing tackle storage to the next level.
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Sportsmen's Racing Team of Bass Pro Shops, Cabela's and TRACKER Boats drivers gears up for NASCAR Speedweek

2/9/2018 - Bass Pro Shops
Countdown to Daytona continues with Speedweek events featuring star-studded lineup of Truex Jr., Newman and Dillon
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Bass Pro Shops welcomes return of fishing season by asking anglers to trade in gear

2/7/2018 - Bass Pro Shops
2018 Spring Fishing Classic begins February 16 bringing deals on the latest gear, events, activities and special giveaways for all levels of anglers
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2018 Spring Fishing Classic

2/5/2018 - Bass Pro Shops
The 2018 Spring Fishing Classic at Bass Pro Shops, the largest free fishing event of its kind in North America
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NASCAR season kicks off with Bass Pro Shops

1/18/2018 - Bass Pro Shops
Cabela's and TRACKER Boats together for the first time on the No. 31 of Ryan Newman and No. 3 of Austin Dillon
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Mercury Marine announces 2018 Go With 5 outboard promotion

1/2/2018 - Mercury Marine
Mercury Marine is pleased to announce the 2018 Go With 5 outboard promotion. Boaters can now take advantage of five years of extended coverage to kick-off the new year.
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Richard Childress Racing Continues Longtime Partnership with Johnny Morris and Bass Pro Shops in 2018 to Celebrate Cabela's

12/11/2017 - Bass Pro Shops
Monster Energy NASCAR Cup Series' No. 31 Chevrolet and NASCAR XFINITY Series' No. 3 Chevrolet will feature Bass Pro Shops and Cabela's
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Mercury Marine awarded 2017 METSTRADE Boat Builder Award

11/17/2017 - Mercury Marine
Mercury Marine has been awarded a 2017 Boat Builder Award in the category of retail marketing initiative during the annual METSTRADE show in Amsterdam.
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Mercury Marine introduces all-new 15/20hp EFI FourStroke outboard & the world's first portable outboard tiller handle with ambidextrous control

11/14/2017 - Mercury Marine
Mercury Marine, the world leader in marine propulsion and technology, announces the introduction of its ultra-lightweight and reliable 15/20hp EFI FourStroke outboard platform.
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Bass Fishing Hall of Fame celebrates grand opening

11/13/2017 - Bass Pro Shops
The all-new Bass Fishing Hall of Fame celebrated its grand opening and honored the 2017 inductees last evening at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, located next to Bass Pro Shops National Headquarters in Springfield, Missouri.
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International Game Fish Association Hall of Fame inducts 2017 class

11/8/2017 - Bass Pro Shops
The International Game Fish Association (IGFA) Fishing Hall of Fame honored its 2017 inductees at a ceremony held on October 28, 2017, the first event of its kind to be hosted at its all-new home within Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, located next to Bass Pro Shops National Headquarters in Springfield, Missouri.
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Santa's Wonderland returns to Bass Pro Shops

11/6/2017 - Bass Pro Shops
Santa’s Wonderland returns to Bass Pro Shops and Memphis-area families are invited to enjoy this magical Christmas village offering free photos with Santa and free family holiday activities including fun crafts and games.
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Truex, Jr. back to his comfort zone at Kansas Speedway

10/23/2017 - Bass Pro Shops
Martin Truex, Jr. pilots the No. 78 Bass Pro Shops/TRACKER Boats Toyota to seventh win this season
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Bass Pro Shops extends partnership with Martin Truex Jr. in 2018

10/16/2017 - Bass Pro Shops
Bass Pro Shops and 5-hour ENERGY to serve as co-primary sponsors for Furniture Row Racing and Martin Truex Jr.’s No. 78 Toyota Camry in 2018.
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Mercury Marine raises close to $11,000 during its annual Fill the Boat to Cast Out Hunger food drive

10/16/2017 - Mercury Marine
Mercury Marine employees in Fond du Lac, donated nearly 4,000 food items and close to $11,000 as part of its annual “Fill the Boat to Cast Out Hunger” food drive.
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Bass Pro Shops offering FREE Halloween activities

10/12/2017 - Bass Pro Shops
Bass Pro Shops is hosting FREE, family-friendly Halloween events October 21 - 22 and October 27 - 31 featuring the classic Peanuts® characters, Charlie Brown, Snoopy and Linus in its locations across the United States and Canada*.
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Martin Truex, Jr. drives the No. 78 Toyota to victory to win first race of the Round of 12 at Charlotte Motor Speedway

10/9/2017 - Bass Pro Shops
Martin Truex Jr. went about business as usual in today’s first race of the second playoff Round of 12.
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Bass Pro Shops at the Pyramid to host FLOCKTOBERFEST event for families and outdoors enthusiasts

10/3/2017 - Bass Pro Shops
Largest hunting event and sale returns to Memphis Oct. 6-8 and 13-15 with free entertainment, outdoors celebrities and more
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Martin Truex, Jr. wins Chase opener at Chicagoland Speedway

9/18/2017 - Bass Pro Shops
With one championship down, Martin Truex Jr. isn’t wasting any time working on the second one.
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Martin Truex Jr. and No. 78 Bass Pro Shops/TRACKER Boats team begin quest for Chase Championship

9/14/2017 - Bass Pro Shops
Martin Truex Jr., driver of the No. 78 Toyota Camry, begins his quest for the 2017 NASCAR Championship crown in Sundays playoff opener at Chicagoland Speedway.
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Martin Truex Jr. helps celebrate 40 years of TRACKER Boats with special 'throwback' paint scheme at Darlington

8/30/2017 - Bass Pro Shops
Bass Pro Shops today announced a special paint scheme that will adorn Furniture Row Racing’s No. 78 of Martin Truex Jr. at the upcoming race in Darlington, S.C.
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Bass Pro Shops Puts Conservation, Family and Freedom Front and Center during Bristol Race Weekend

8/15/2017 - Bass Pro Shops
Donated paint schemes salute partners on the track while activities outside the track connect kids and families to the outdoors
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Bass Pro Shops offers free hunting seminars, activities and special offers to get customers prepared for fall hunting season

8/7/2017 - Bass Pro Shops
Fall Hunting Classic hosted in Bass Pro Shops locations across North America
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Martin Truex Jr. drives the No. 78 Toyota to victory in the season's final road race at Watkins Glen International

8/7/2017 - Bass Pro Shops
Martin Truex Jr., driver of the No. 78 Toyota Camry, scored his fourth win of the Monster Energy Cup Series season, August 6, 2017 at the season's second and final NASCAR Cup Series road race at Watkins Glen International in Watkins Glen, N.Y. Truex conquered "The Glen" to win the 90-lap I Love New York 355.
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Bass Pro Shops offers free hunting seminars, activities and special offers to get customers prepared for fall hunting season

8/2/2017 - Bass Pro Shops
Fall Hunting Classic hosted in Bass Pro Shops locations across North America
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Johnny Morris' Wonders of Wildlife National Museum and Aquarium to be permanent home for Bass Fishing Hall of Fame

7/25/2017 - Wonders of Wildlife
Relocating from Birmingham, Alabama, the Bass Fishing Hall of Fame joins an unprecedented collection of national conservation partners with a presence inside a remarkable new destination showcasing hunters, anglers and wildlife
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Mercury Marine celebrates graduation of the first certified technician from Universal Technical Institute's Marine Mechanics Institute

7/24/2017 - Mercury Marine
Mercury Marine is pleased to announce the graduation of Jacob Parker of Wilson, Oklahoma, the first certified technician to graduate from Universal Technical Institute’s Marine Mechanics Institute (MMI) in Orlando.
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Mercury Marine's "Hello Summer" promotion features six-year limited warranty

6/28/2017 - Mercury Marine
Mercury Marine, the world leader in marine propulsion, announced today, its new "Hello Summer" repower promotion.
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Enjoy free family summer activities at Bass Pro Shops Family Summer Camp

6/27/2017 - Bass Pro Shops
The Bass Pro Shops Family Summer Camp features free fun games for kids, activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Enjoy free family summer activities at Bass Pro Shops Family Summer Camp

6/20/2017 - Bass Pro Shops
The Bass Pro Shops Family Summer Camp features free fun games for kids, activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Bass Pro Shops named to list of "America's Most Reputable Companies"

6/12/2017 - Bass Pro Shops
Bass Pro Shops, a leading national retailer of outdoor gear and apparel, has been named one of “America’s Most Reputable Companies” by Forbes magazine in recognition of the public’s trust in the organization.
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FCEDC publishes new study highlighting Mercury Marine's impact on Fond du Lac community

6/8/2017 - Mercury Marine
Mercury Marine continues to have a strong economic effect on the Fond du Lac community, this according to a new study commissioned by the Fond du Lac Economic Development Council and Impact DataSource.
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Johnny Morris and Bass Pro Shops donating 40,000 rods and reels in nationwide effort to get more kids outside

6/8/2017 - Bass Pro Shops
Gone Fishing movement aims to introduce fishing to families everywhere with free activities, donations and partnerships
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Bass Pro Shops helps Quality Deer Management Association raise funds in June with round up campaign

6/2/2017 - Bass Pro Shops
Bass Pro Shops is providing customers a chance to join in supporting the Quality Deer Management Association (QDMA) throughout June.
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Bass Pro Shops "Gone Fishing" Calendar Listing

6/1/2017 - Bass Pro Shops
With the arrival of summer, it’s time to get your family outside! Bass Pro Shops in Memphis located at 6140 Macon Road and at the Pyramid invite families to discover, or share, the joy of fishing during Gone Fishing events June 10-11 and June 17-18.
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Bass Pro Shops to host "Outdoor Days" events throughout Missouri to connect kids and families to nature

5/31/2017 - Bass Pro Shops
Five Missouri-based events offer variety of outdoor-based activities for all skill levels
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Father's Day Gifts from Bass Pro Shops that Dad is Guaranteed to Love!

5/18/2017 - Bass Pro Shops
Whether he’s at home on the water, in the woods or simply grilling in the backyard, there are lots of great Father’s Day gift ideas that Dad will love no matter your budget.
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FREE outdoors event at Bass Pro Shops helps families prep for summer fun

5/16/2017 - Bass Pro Shops
The Go Outdoors event at Bass Pro Shops provides a great opportunity to learn new skills and gear up for camping, hiking, kayaking, fishing, picnicking and many more summer adventures
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U.S. Navy divers to take the plunge at aquarium in Bass Pro Shops at the Pyramid in Memphis

5/9/2017 - Bass Pro Shops
You are invited to join us for a special exhibition by the U.S. Navy Dive Team at Bass Pro Shops at the Pyramid in Memphis, Tennessee.
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Bass Pro Shops Partners With FLW To Become Title Sponsor Of High School Fishing Opens

5/9/2017 - Bass Pro Shops
Multi-Year Partnership Will Engage Kids in Nationwide Fishing Tournaments
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Bass Pro Shops Puts Conservation Partnership Front and Center at Bristol

4/17/2017 - Bass Pro Shops
Jamie McMurray will pilot special No. 1 Chip Ganassi Racing Chevrolet SS with special Bass Pro Shops/National Wild Turkey Federation paint scheme during Food City 500
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Johnny Morris' Wonders of Wildlife National Museum & Aquarium to celebrate grand opening

3/30/2017 - Bass Pro Shops
National celebration planned with commemorative events honoring positive conservation impact of hunters and anglers
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Mercury pro completes improbable comeback win at the Bassmaster Classic

3/28/2017 - Mercury Marine
Just three years into his Bassmaster Elite Series career, Mercury pro Jordan Lee had already experienced a pair of heartbreaking final-day "near misses."
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Bass Pro Shops and Kevin VanDam Foundation to raise funds for children and build a love of the outdoors

3/27/2017 - Bass Pro Shops
Bass Pro Shops and the Kevin VanDam (KVD) Foundation today announced plans to give one lucky winner the fishing trip of a lifetime alongside legendary pro angler Kevin VanDam as part of a fundraising campaign benefitting youth programs.
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Bass Pro Shops opens its doors to four-legged friends for special dog-focused activities

3/14/2017 - Bass Pro Shops
Dog Days family event returns to participating U.S. Bass Pro Shops locations March 25 and April 1
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Martin Truex, Jr. drives the Bass Pro Shops/TRACKER Boats Toyota to victory in the Kobalt 400

3/14/2017 - Bass Pro Shops
Martin Truex, Jr., driver of the No. 78 Bass Pro Shops/TRACKER Boats Toyota Camry, hit the jackpot by clinching his first Monster Energy Cup Series win of the season March 12, 2017 at the Las Vegas Motor Speedway (LVMS).
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Mercury Marine partners with Inshore Fishing Association for 2017 Season

3/7/2017 - Mercury Marine
Mercury Marine, the world leader in recreational and commercial marine propulsion and technology, is pleased to announce a partnership with the Inshore Fishing Association (IFA) as the official outboard sponsor for the 2017 season.
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Bass Pro Shops asks anglers to trade in gear and help donate to local charities

2/24/2017 - Bass Pro Shops
WHAT: As part of the annual Bass Pro Shops Spring Fishing Classic, customers can trade in used rods and reels that will be donated to local charities in exchange for big savings.
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Bass Pro Shops kicks off 2017 racing season with Martin Truex Jr.

2/24/2017 - Bass Pro Shops
Bass Pro Shops kicks off 2017 racing season with Martin Truex Jr. running the Bass Pro Shops/TRACKER Boats colors in the 500 Sunday, February 26
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Bass Pro Shops asks anglers to trade in gear and help donate to local charities

2/9/2017 - Bass Pro Shops
Bass Pro Shops is celebrating the return of fishing season and inviting customers to trade in used gear to be donated to local charities in exchange for big savings.
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Lauderdale Marine captain J.D. Heminger credits Mercury Marine for his fishing success

1/30/2017 - Mercury Marine
Florida-based professional fishing guide and competitive angler J.D. Heminger spends most of his days on the water fishing. For Heminger, in fact, fishing is both his life and his livelihood.
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Mercury Marine solidifies commitment to corrosion protection with opening of EDP plant expansion

1/17/2017 - Mercury Marine
Mercury Marine has officially opened its new 49,000-square-foot electro-deposition paint (EDP) primer system expansion.
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Mercury Marine launches new Go Boldly global brand campaign

1/12/2017 - Mercury Marine
Mercury Marine, the world's leading manufacturer of recreational marine engines, today announced a new brand message and global advertising campaign focused on enhancing the boating experience.
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Bass Pro Shops Announces 2016 Conservation Partners of the Year

1/10/2017 - Bass Pro Shops
Pioneer founder of the Bass Anglers Sportsman Society (B.A.S.S.) Ray Scott; legendary angler Bill Dance; and country music artist John Anderson among those honored for achievements
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Bass Pro Shops Outdoor World Tips for December

12/2/2016 - Bass Pro Shops
Bass Pro Shops Outdoor World Tips presents free, seasonal how-to advice from Larry Whiteley, host of the award-winning Outdoor World Radio show. Each weekly tip offers practical advice to improve your skills.
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Brunswick Public Foundation awards grants to United Way

11/1/2016 - Mercury Marine
The Brunswick Public Foundation is pleased to announce that it has awarded grants to multiple charitable organizations including three United Way chapters where Mercury Marine employees work and live.
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Disability doesn't derail Clay Dyer's passion for fishing

10/13/2016 - Mercury Marine
For nearly two decades, Clay Dyer has been a professional bass fisherman. His dedication and love for the water isn't unlike his peers, but what is unlike his peers is what sets Dyer apart from anyone else on the water.
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Mercury Marine claims two Innovation Awards at IBEX

10/4/2016 - Mercury Marine
Mercury Marine's VesselView Mobile app and its Electronic Steering Helm each earned Innovation Awards here Tuesday at the 2016 International Boatbuilders Exhibition and Conference.
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Legendary Outdoor Brands Bass Pro Shops And Cabela's To Combine

10/3/2016 - Bass Pro Shops
Bass Pro Shops and Cabela's Incorporated (NYSE:CAB), two iconic American outdoor companies with similar humble origins, and with a shared goal to better serve those who love the outdoors, today announced that they have entered into a definitive agreement under which Bass Pro Shops will acquire Cabela's for $65.50 per share in cash, representing an aggregate transaction value of approximately $5.5 billion.
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Bass Pro Shops celebrates 10th year as sponsor for National Hunting and Fishing Day September 24, 2016

9/26/2016 - Bass Pro Shops
Bass Pro Shops is excited to sponsor National Hunting and Fishing Day this Saturday, September 24 with activities taking place across the country. The 2016 event marks the tenth year Bass Pro Shops has supported National Hunting and Fishing Day, which was established by Congress to recognize hunters and anglers for their leadership in fish and wildlife conservation.
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Angler of the Year Gerald Swindle just wants to fish

9/20/2016 - Mercury Marine
It wasn't sweat trickling down the face of Mercury pro Gerald Swindle as he sat on the front deck of his boat while weigh-in festivities wound down at the 2016 Bassmaster Elite Series Angler of the Year Championship at Mille Lacs in central Minnesota.
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Mercury pro Gerald Swindle nears end of B.A.S.S. Angler of the Year journey

9/15/2016 - Mercury Marine
The wind-blown, 55-degree waters of Mille Lacs Lake in east-central Minnesota might seem like an odd place for a man from Warrior, Alabama to complete a journey.
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PRADCO Appoints Boaler To International VP Position

9/13/2016 - PRADCO
Simon Boaler has accepted a position to join PRADCO Outdoor Brands as its Vice President of International Sales and Business Development.
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Mercury announces departure from FLW sponsorship

9/12/2016 - Mercury Marine
Mercury Marine has announced it will end its sponsorship of the FLW tournament angling association at the conclusion of 2016.
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Bass Pro Shops at the Pyramid to host FLOCKTOBERFEST event for families and outdoors enthusiasts

9/7/2016 - Bass Pro Shops
Bass Pro Shops today announced FLOCKTOBERFEST, the world's greatest hunting expo and sale, will return to Bass Pro Shops at the Pyramid this Fall.
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Bass Pro Shops presents free family activities at Hometown Festival

8/31/2016 - Bass Pro Shops
Bass Pro Shops is providing family fun Labor Day weekend, Saturday, September 3 and Sunday, September 4 at participating Bass Pro Shops locations across the U.S. and Canada.
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Innovative conservation leader joins Bass Pro Shops to expand national conservation efforts

8/25/2016 - Bass Pro Shops
Bass Pro Shops today announced that Bob Ziehmer has been named Senior Director of Conservation and Lead Director of the Johnny Morris Foundation. Ziehmer brings more than 25 years of experience managing significant conservation programs ranging from habitat restoration to outdoor education initiatives at the Missouri Department of Conservation (MDC), where he has served as director for the past six-and-a-half years.
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Bass Pro Shops to "Let Freedom Roar" at Bristol Motor Speedway's Legendary Night Race

8/22/2016 - Bass Pro Shops
The winner of the Bass Pro Shops NRA Night Race on Saturday, August 20 at the Bristol Motor Speedway will take home a one-of-a-kind championship trophy that salutes American freedom.
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Experience the world's greatest hunting event at the Bass Pro Shops Fall Hunting Classic

8/9/2016 - Bass Pro Shops
Bass Pro Shops kicks off the fall season with free seminars and events
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Bass Pro Shops and Tracker Boats to once again become primary sponsors for NASCAR superstar Martin Truex, Jr.

8/5/2016 - Bass Pro Shops
Bass Pro Shops today announced plans to increase its primary sponsorship schedule with Martin Truex, Jr. in 2017 beginning with the iconic Daytona 500 season opener.
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Manufacturing at Mercury Marine highlighted on national television

7/7/2016 - Mercury Marine
Mercury Marine was recently featured on Titan American Built, a nationally televised program focusing on manufacturing in the United States.
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Enjoy free family summer activities at Bass Pro Shops Family Summer Camp

6/29/2016 - Bass Pro Shops
The Bass Pro Shops Family Summer Camp features free fun games for kids, activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Ducks Unlimited to race for conservation this weekend at Daytona

6/29/2016 - Ducks Unlimited
The Ducks Unlimited (DU) duck head will visit one of the nation's top speedways this weekend thanks to a continuing partnership with Bass Pro Shops. The No. 14 Sprint Cup Series car driven by Tony Stewart will race under the lights at Daytona International Speedway on Saturday during the Coke Zero 400.
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Mercury pro Kevin VanDam claims second 2016 Elite Series title

6/28/2016 - Mercury Marine
Of all the victories that he's racked up in an impressive 26-year tournament-fishing career, Mercury pro Kevin VanDam's latest – at New York's Cayuga Lake – came in the rarest of fashions.
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Enjoy free family summer activities at Bass Pro Shops Family Summer Camp

6/22/2016 - Bass Pro Shops
The Bass Pro Shops Family Summer Camp features free fun games for kids, activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Bass Pro Shops Memphis teaches kids to fish June 13-14 and June 20-21

6/8/2016 - Bass Pro
The nationwide program is part of Bass Pro Shops' commitment to inspiring young people to put down their digital devices and discover the outdoors.
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Mercury Marine wins Game & Fish/Sportsman Magazine's Readers' Choice Awards

6/1/2016 - Mercury Marine
Mercury Marine will be presented the Game & Fish/Sportsman Magazine's Readers' Choice Award for "Favorite Outboard" during the 2016 ICAST show in Orlando.
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Bass Pro Shops "Go Outdoors" event helps families prepare for summer fun

5/20/2016 - Bass Pro Shops
Bass Pro Shops "Go Outdoors" event provides a great opportunity to learn new skills and then gear up.
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Kevin VanDam wins the 2016 A.R.E. Truck Caps Bassmaster Elite

5/17/2016 - Bass Pro Shops
NITRO® and Bass Pro Shops® Elite Team pro Kevin VanDam captured his record-breaking 21st victory this weekend at the 2016 A.R.E. Truck Caps Bassmaster Elite® competition in Toledo Bend, Louisiana.
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Mercury Marine's Flo-Torq propeller hub system named BI Top Product

5/4/2016 - Mercury Marine
Mercury Marine's Flo-Torq SSR HD was recently named a 2016 Top Product by Boating Industry magazine.
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Bass Pro Shops at the Pyramid Celebrates First Anniversary

4/29/2016 - Bass Pro Shops
One-of-a-kind attraction sees visitors from all 50 states, more than a dozen countries in its first year
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Mercury Marine announces manufacturing expansion

4/29/2016 - Mercury Marine
Mercury Marine is adding a 53,000 square foot manufacturing capacity expansion to its global headquarters in Fond du Lac, Wisconsin.
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Mercury pro Rick Clunn makes Elite Series history on St. Johns River

3/23/2016 - Mercury Marine
In the 10-year history of the Bassmaster Elite Series, there has never been a backstage audience like the one that watched 69-year-old Team Mercury pro Rick Clunn bag his fish on Saturday.
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Bass Pro Shops offers FREE family activities for Easter

3/21/2016 - Bass Pro Shops
Families are invited to celebrate www.basspro.com/easter Easter at Bass Pro Shops at the Pyramid this spring by enjoying FREE photos with the Easter Bunny, crafts for the kids and an old-fashioned Easter egg hunt.
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TrueTimber Outdoors partners with Speedway Motorsports Inc. to launch Mobile Marketing Vehicle

3/14/2016 - Bass Pro Shops
TrueTimber Outdoors partners Rusty Sellars, Johnny Morris and Dale Earnhardt Jr. announced recently an alliance with Speedway Motorsports Inc. (SMI) that includes the setup of a TrueTimber-branded merchandise rig at several NASCAR events.
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Edwin Evers Wins 2016 Geico Bassmaster Classic With New MotorGuide X5

3/10/2016 - MotorGuide
Edwin Evers extended MotorGuide's Bassmaster Classic win streak to eight in a row.
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Evers completes come-from-behind win to claim Bassmaster Classic title

3/9/2016 - Mercury Marine
Edwin, a longtime Team Mercury pro, is obviously one of the best at what he does for a living.
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Jason Christie's Old-School Approach Talk of the Bassmaster Classic

3/9/2016 - PRADCO Fishing
Oklahoma pro Jason Christie ended up one spot short of winning the 2016 Bassmaster Classic at Grand Lake, Okla.
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Bass Pro Shops offers FREE family activities for Easter

3/7/2016 - Bass Pro Shops
Families are invited to celebrate Easter at Bass Pro Shops this spring by enjoying FREE photos with the Easter Bunny
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Edwin Evers wins the 2016 GEICO® Bassmaster Classic®

3/7/2016 - Bass Pro Shops
NITRO® and Bass Pro Shops® Elite Team pro Edwin Evers, fishing in an all-new NITRO Z19, captured his first win this weekend at the 2016 GEICO® Bassmaster Classic® competition in Tulsa, Oklahoma.
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NITRO Introduces All-New NITRO Z19

3/4/2016 - Bass Pro Shops
Officials from NITRO announced the arrival of the 2017 NITRO Z19.
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Mercury Marine's new VesselView Mobile app puts the power of SmartCraft on your mobile device

3/4/2016 - Mercury Marine
Mercury Marine will introduce its VesselView Mobile app at the 2016 GEICO Bassmasters Classic
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Mercury Marine® showcases new 115 Pro XS FourStroke outboard at 2016 Bassmaster Classic

3/4/2016 - Mercury Marine
Competitive bass anglers have long considered Mercury Marine's Pro XS series the best performing, most reliable tournament-fishing outboards on the water.
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Popular Dog Days event comes to Bass Pro Shops at the Pyramid in March

3/4/2016 - Bass Pro Shops
The popular Dog Days event, which includes free seminars and activities for pets and owners, great sales for man's best friend, and giveaways and drawings comes to Bass Pro Shops at the Pyramid.
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Mercury Marine launches new video to chronicle successful 2016 Miami International Boat Show

2/23/2016 - Mercury Marine
The new 115 Pro XS was intelligently designed to provide consumers exactly what they've been asking for - an outboard that is light and second to none in performance.
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Popular Dog Days event returns to Bass Pro Shops in March

2/22/2016 - Bass Pro Shops
Free seminars and activities for pets and families March 4-5 and 11-12
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2016 Spring Fishing Classic Calendar Listing

2/9/2016 - Bass Pro Shops
Bass Pro Shops 2016 Spring Fishing Classic is a celebration of America's real national pastime- fishing.
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Spring Fishing Classic 2016: Experience the World's Greatest Fishing Event

2/3/2016 - Bass Pro Shops
Bass Pro Shops event offers free family-friendly activities, seminars, and Bassmaster University
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Bass Pro Shops earns national recognition for customer service

2/2/2016 - Bass Pro Shops
Bass Pro Shops has been named a top retailer in customer satisfaction by ForeSee.
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Mercury-powered Under Armour Fishing Team beats the weather, claims season's first Southern Kingfish

1/28/2016 - Mercury Marine
There's an age-old theory in fishing: The biggest fish eat first.
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Bass Pro Shops Partners with Furniture Row Racing; Reunites with Martin Truex Jr.

1/20/2016 - Bass Pro Shops
Bass Pro Shops will be a primary co-sponsor on Martin Truex Jr.'s Furniture Row Racing Toyota Camry during the 2016 NASCAR Sprint Cup Series season.
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Bass Pro Shops Santa's Wonderland gives families the chance to make special Christmas memories

12/15/2015 - Bass Pro Shops
Bass Pro Shops Santa's Wonderland is returning for its eighth year to Bass Pro Shops stores throughout the U.S. and Canada. From November 14 through December 24 families are invited to create lasting memories at Bass Pro Shops through free pictures with Santa, crafts for kids, and games and activities to celebrate the season.
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Families make special Christmas memories at Bass Pro Shops Santa's Wonderland

11/10/2015 - Bass Pro Shops
Free photos with Santa, crafts and activities begin Nov. 14 at Bass Pro Shops stores across the U.S. and Canada
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Mercury Marine introduces SpitFire X7 propeller

11/6/2015 - Mercury Marine
Mercury Marine has introduced SpitFire X7, a stainless steel propeller designed to improve all performance facets of the growing 75-115hp outboard class.
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REMEMBERING OUR FALLEN

10/23/2015 - Bass Pro Shops
Traveling Photo Memorial to Remember Our Country's Fallen Who Called Tennessee Home Unveiling (open to the public) - Monday, October 26, 2015
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Families enjoy a Peanuts™ Halloween at Bass Pro Shops

10/22/2015 - Bass Pro Shops
Bass Pro Shops is hosting a free, fun, family-friendly Halloween event with the classic Peanuts™ characters, Charlie Brown, Snoopy, Linus, Sally and Lucy October 24-31.
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LakeVü HD & LakeVü HD Ultra for the U.S. and Canada

10/1/2015 - Garmin
Garmin is pleased to announce the v2015.0 release of their LakeVü HD and LakeVü HD Ultra products for the U.S. and Canada. This newest version enhances our products with the following user benefits:
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Mercury pros Brent Ehrler, Jordan Lee battled to the end for B.A.S.S. Elite Series Rookie honors

9/30/2015 - Mercury Marine
Despite 11 years of tour-level experience under his belt, a Forrest Wood Cup trophy on his mantle and more than $2 million in tournament winnings on his resume, Mercury pro Brent Ehrler looks back on the 2015 Bassmaster Elite Series as a season of firsts.
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Mercury 150 FourStroke, 9.9 ProKicker: the perfect 1-2 combination to handle diverse fisheries of Northwest Salmon Derby Series

9/29/2015 - Mercury Marine
If you were to sum up the Northwest Salmon Derby Series in a single word, it would be "diverse." Covering more than a dozen saltwater/tidewater fisheries in western Washington, the 12-year-old series weaves its way through all four seasons, encompasses three species/subspecies of Pacific salmon, and demands that its participants be versed in a variety of fishing techniques on diverse waters.
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Mercury Marine supports National Hunting and Fishing Day this Saturday

9/24/2015 - Mercury Marine
Mercury Marine’s partner MudBuM has created a video to encourage folks to take part in the event this Saturday.
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Bass Pro Shops at the Pyramid to host the largest hunting, waterfowl sale and festival ever

9/10/2015 - Bass Pro
Bass Pro Shops today announced plans to host the largest hunting and waterfowl event ever with an unprecedented lineup of activities and special events for outdoor enthusiasts and families. The ten-day event will take place Oct. 16th – 25th at the all-new Bass Pro Shops at the Pyramid in Memphis, Tennessee.
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Mercury Pro Aaron Martens locks up historic title

9/10/2015 - Mercury Marine
Following a season in which he rewrote the Bassmaster Elite Series Angler of the Year record books and racked up wins on opposite ends of the country, Team Mercury pro Aaron Martens – who last week secured his third Elite Series AOY award – struggles to sum up a seven-month performance that goes into the books as one of the most dominating in the 37-year history of B.A.S.S. competition.
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Rebel Re-Introduces Tracdown Minnow With Barbless Hooks

9/2/2015 - Rebel Lures
It's common to remember good lures gone by, but it's even better when one returns to the lineup better than ever before.
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Our Garmin 7608Xsv Has Really Been Helping Us Find Fish Lately

9/2/2015 - Garmin
You're looking at a split screen with traditional sonar on the left side and DownVu on the right.
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Good Knight! Mercury pro Brad Knight takes Forrest Wood Cup trophy

8/25/2015 - Mercury Marine
At 31 years old, with a new baby daughter and comfortable living managing a pharmacy, Team Mercury pro Brad Knight had a decision to make: "Do I go to school to be a pharmacist, or do I try to make a living as a tournament bass fisherman?"
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Good Knight! Mercury pro Brad Knight takes Forrest Wood Cup trophy

8/25/2015 - Mercury Marine
At 31 years old, with a new baby daughter and comfortable living managing a pharmacy, Team Mercury pro Brad Knight had a decision to make: "Do I go to school to be a pharmacist, or do I try to make a living as a tournament bass fisherman?"
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Martens rides the tide to dominating Elite Series win on Chesapeake Bay

8/18/2015 - Mercury Marine
It seemed like an epic failure unfolding in front of the watchful eye of the tournament bass fishing world: 11 a.m. on Championship Sunday at the Bassmaster Elite Series event on Chesapeake Bay, Maryland, and Team Mercury pro Aaron Martens had not caught a single fish.
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Bass Pro Shops Fall Hunting Classic

8/18/2015 - Bass Pro Shops
The Fall Hunting Classic, held at 72 Bass Pro Shops stores throughout the U.S. and Canada*, is set for August 21- 30, 2015.
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Garmin launches 4 new accessories for their marine products

8/17/2015 - Garmin
Adapter Cable (P72/P79/GT30) Connects a Garmin GT30 transom mount scanning transducer and an Airmar P72 or P79 in-hull mount traditional transducer to a compatible echoMAP chartplotter/sonar combo.
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Experience the world's greatest hunting show and sale

8/14/2015 - Bass Pro Shops
The Fall Hunting Classic, held at 72 Bass Pro Shops stores throughout the U.S. and Canada*, is set for August 21- 30, 2015.
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Mercury Marine launches new video showcasing saltwater growth

8/11/2015 - Mercury Marine
Mercury Marine continues its growth in key saltwater markets.
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Mercury Marine launches new video showcasing saltwater growth

8/11/2015 - Mercury Marine
Mercury Marine continues its growth in key saltwater markets.
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Mercury Marine introduces Michelle Dauchy as Chief Marketing Officer

8/10/2015 - Mercury Marine
Mercury Marine, the world leader in marine propulsion and technology, is excited to announce the addition of Michelle Dauchy as Chief Marketing Officer.
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Evers makes history with victory in St. Lawrence River Elite Series

8/3/2015 - Mercury Marine
Over the course of 18 years and 196 Tour-level tournaments on the Bassmaster Trail, Team Mercury pro Edwin Evers has established himself as one of the best bass fishermen in the world.
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Mercury Marine wins Innovation Prize of Propulsion System Award at China International Boat Show

8/3/2015 - Mercury Marine
Mercury Marine was recently honored with the annual Innovation Prize of Propulsion System award at the China (Zhoushan Archipelago) International Boat Show for its 350hp Verado outboard engine.
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Mercury Marine to release new Flo-Torq propeller hub system

7/30/2015 - Mercury Marine
Mercury Marine, the world leader in marine propulsion and technology, introduces the Flo-Torq SSR HD.
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Mercury Marine launches five year limited warranties on gas sterndrives and inboards

7/27/2015 - Mercury Marine
Mercury Marine has announced that, for the first time, 2016 model year boats powered by Mercury gas sterndrive and inboard engines will come with a comprehensive Five Year Engine Package Limited Warranty during the "Power of Protection" sale event.
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Mercury Marine Active Trim improves boating experience

7/24/2015 - Mercury Marine
Mercury Marine this week demonstrated to the media its new Active Trim system, which automatically delivers instant, effortless trimming of boat engines.
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Mercury Marine continues to add new dealers thanks to expanded Verado offerings

7/7/2015 - Mercury Marine
Mercury Marine signed new dealers spanning almost 20 different states from the end of the Miami International Boat Show in late February until the end of June.
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Bass Pro Shops Family Summer Camp offers free family summer activities

7/7/2015 - Bass Pro Shops
Bass Pro Shops Family Summer Camp  features fun games for kids, and activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Ducks Unlimited CEO among dignitaries scheduled to speak during duck stamp event

6/30/2015 - Mercury Marine
Despite a somewhat soggy summer to date, a free fishing trip for veterans that was organized by the Mercury Marine Military Veterans Network and the Fond du Lac chapter of Fishing Has No Boundaries was held Saturday under sunny skies and on smooth water.
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Ducks Unlimited CEO among dignitaries scheduled to speak during duck stamp event

6/24/2015 - Bass Pro Shops
Throughout its nearly 80-year history, the Federal Duck Stamp program has raised more than $800 million to protect more than 6 million acres of habitat for birds and other wildlife. This effort has largely been fueled by waterfowl hunters who are required to buy a Federal Duck Stamp each year.
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Bass Pro Shops Family Summer Camp offers free family summer activities

6/18/2015 - Bass Pro Shops
Bass Pro Shops Family Summer Camp features fun games for kids, and activities and workshops where families can learn the skills they need to enjoy great outdoor adventures together.
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Mercury-powered teams dominate Pompano Beach Saltwater Slam

6/16/2015 - Mercury Marine
n the realm of Florida-based spring/summer saltwater tournaments, the 2015 Mercury/SeaVee Saltwater Slam demands a different mentality than other competitive trails.
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FLW Mercury pro Michael Wooley holds off Blaylock to win at Lake Chickamauga

6/16/2015 - Mercury Marine
Over the course of the past few years, Lake Chickamauga in east Tennessee has become the most notorious big-fish producer in the country.
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Tracker Marine to unveil two new Grizzly MVX Sportsman boats

6/11/2015 - Tracker Boats
Bowfishing fanatics need specialized equipment for making the most of the time they spend on the water.
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Bass Pro Shops Memphis teaches kids to fish June 13-14 and June 20-21

6/10/2015 - Bass Pro Shops
Media are invited to experience kids and families catching a fish for the first time at Bass Pro Shops Memphis's "Gone Fishing" event.
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Mercury pro Edwin Evers exploits Kentucky Lake 'honey hole' for win at BASSfest

6/10/2015 - Mercury Marine
On a reservoir that boasts 2,000 miles of Tennessee River shoreline and holds more than 160,000 cubic acres of water, it seems almost impossible that a 20-square-foot spot on a rocky ledge could determine the difference between a Bassmaster Classic berth and a disappointing second-place tournament finish.
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Bass Pro Shops launches major new initiative to introduce kids to the outdoors through fishing

6/9/2015 - Bass Pro Shops
Bass Pro Shops today announced "Gone Fishing," a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors.
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Mercury Marine's Juarez plant receives Brunswick Corporation Chairman's Safety Award

6/9/2015 - Mercury Marine
Mercury Marine's Juarez, Mexico, plant recently received the Brunswick Corporation Chairman's Safety Award for excellence in safety and employee engagement.
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Bass Pro Shops U.S. Open Bowfishing Championship and World's Fair combines biggest bowfishing tourney ever with festival fun

6/8/2015 - Bass Pro Shops
The event, held June 12-14, 2015, at the Bass Pro Shops in Springfield, Missouri, has it all: a high stakes tourney for bowfishing's best and a fair that features free seminars, exhibits, celebs, live music, and great deals on bowfishing gear.
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Bass Pro Shops helps QDMA raise awareness and funds this June with a round up campaign

6/1/2015 - Bass Pro Shops
Bass Pro Shops is showing its support in a new way this June for the Quality Deer Management Association and its members.
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Mercury Marine voices concern over EPA's Renewable Fuel Standard Mandate announcement

6/1/2015 - Mercury Marine
Mercury Marine has joined NMMA and others voicing their displeasure at the recent announcement of the proposed annual Renewable Fuel Standard (RFS) mandates released by the EPA.
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Forbes names Bass Pro Shops one of "America's Best Employers"

5/29/2015 - Bass Pro Shops
Bass Pro Shops has been named one of "America's Best Employers" by Forbes magazine for its excellence as an employee-focused company.
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Mercury Marine announces 45,000 square foot EDP parts expansion to Fond du Lac global headquarters

5/27/2015 - Mercury Marine
Mercury Marine is adding a 45,000 square foot expansion to its electro-deposition paint (EDP) system that will double its current processing capabilities.
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Mercury Marine announces sterndrives now eligible for Repower Financing

5/20/2015 - Mercury Marine
Mercury Marine announced Wednesday that consumers with approved credit can now finance Mercury outboard, gas sterndrive and inboard engines on the Mercury Marine Repower Financing program.
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Mercury Marine welcomes the repower season with 'Summer, Here We Come!' sales event

5/18/2015 -
Mercury Marine has introduced its “Summer, Here We Come!” sales event, which offers consumers a choice between special financing for repower engines or rebate dollars upon purchase of a qualifying engine.
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Mercury Marine supports National Safe Boating Week, May 16-22

5/14/2015 - Mercury
Social media giveaway contest open to all through May 26
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Mercury Marine 75, 90 and 115hp outboard video wins media awards

5/12/2015 - Mercury Marine
A Mercury video shown in showrooms claimed three awards at the 2015 Telly Awards and Communicator Awards.
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The 2016 TRACKER® Pro Team™ 195 TXW is ready to hit the tournament trail

5/11/2015 - Tracker Boats
Demanding anglers expect the best from their gear. You can’t have anything fail when a tournament is on the line.
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Mercury Marine prepares for American Boating Congress with new video on E15

5/7/2015 - Mercury
Mercury Marine will join others in the marine industry next week for the annual American Boating Congress.
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Bass Pro Shops at the Pyramid Celebrates Its Iconic Grand Opening

5/6/2015 - Bass Pro Shops
Bass Pro Shops at the Pyramid, a new national destination experience located in downtown Memphis, is now open to the public.
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Tread Lightly! announces new membership incentive

4/27/2015 - Bass Pro Shops
The national nonprofit Tread Lightly! and its partners Bass Pro Shops and Arctic Cat announced a new program designed to advance stewardship of the outdoors by growing Tread Lightly!’s member base.
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Bass Pro Shops free Workender event helps paddlers, campers, hikers and other weekend warriors gear up for outdoor adventure

4/23/2015 - Bass Pro Shops
For every working stiff who has prayed for Friday to hurry up and arrive, Bass Pro Shops introduces The Workender, a free event at participating Bass Pro Shops stores across the U.S. and Canada. Held April 24 and 25, The Workender includes free seminars, giveaways and a chance to win a $7,500 prize package by participating in the 20/20 Challenge.
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Mercury pro Skeet Reese wins Lake Guntersville Elite Series, with a little help from a friend

4/13/2015 - Mercury Marine
Team Mercury pros Skeet Reese and Byron Velvick have been friends for 25 years. They competed against each other for years in the early 1990s as up-and-coming pros in California, and room together on the road during the Bassmaster Elite Series.
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Lower gas prices could lead to more time on the water for boaters

4/13/2015 - Mercury Marine
A new report released by the U.S. Energy Department is forecasting gasoline prices could drop to its lowest level in close to six years.
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Bass Pro Shops hosts free Professional Bull Riders family event at stores across the U.S. and Canada

4/10/2015 - Bass Pro Shops
The Professional Bull Riders, Inc. (PBR) and Bass Pro Shops are teaming up to host a free PBR family event April 11-12, 2015, at participating Bass Pro Shops stores* across the U.S. and Canada.
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Bass Pro Shops' Johnny Morris aligns with renowned golf course architects to further develop premium golf destination at Big Cedar Lodge

3/31/2015 - Bass Pro Shops
Big Cedar Lodge's grand plans to create the premier golf destination in the Midwest just got bigger with the announcement of a new course at Buffalo Ridge to be designed by the world-renowned golf course architect team of Bill Coore and Ben Crenshaw. The agreement, announced today, features a new 18-hole championship course laid out along magnificent high plateaus of the Ozark range that will deliver a premium golf experience like no other in the region.
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Boating enthusiasts enjoy freedom on the water with Mercury Marine Joystick Piloting System

3/31/2015 - Mercury Marine
For the past 41 years, Kerry Gruson of Miami, Florida has been wheelchair-bound, and while she has lost the ability to manipulate most of her body, the one thing she hasn't lost is her passion for the water.
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Bass Pro Shops offers free, fun family activities for Easter

3/26/2015 - Bass Pro Shops
Families are invited to celebrate Easter at Bass Pro Shops this spring by enjoying free photos with the Easter Bunny, crafts for the kids, and an old-fashioned Easter egg hunt.
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Forbes Magazine names Mercury Marine one of America's Best Employers for 2015

3/26/2015 - Mercury Marine
Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, has been named one of America's Best 500 Employers for 2015 by Forbes Magazine.
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Mercury pro Chris Lane wins Sabine River Elite

3/23/2015 - Mercury Marine
The first 2015 Bassmaster Elite Series event was a tale of different approaches by the two Mercury Marine anglers who claimed the two top spots – Chris Lane stuck close to home, Mike McClelland went on an epic 1,000-mile journey.
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Mercury Marine applauds move to alter red snapper management in the Gulf of Mexico

3/17/2015 - Mercury Marine
Mercury Marine joins the NMMA and others in support of the new red snapper outline signed this weekend by fish and game representatives from Louisiana, Texas, Mississippi, Alabama and Florida.
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Bass Pro Shops stores to host free event and sale dedicated to crappie fishermen

1/27/2015 - Bass Pro Shops
Bass Pro Shops first ever Crappie Madness Event and Sale, held Jan. 30-31 and Feb. 6-7, provides the perfect way to get ready to catch the ever-popular speckled perch.
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Bass Pro Shops names Whit Fosburgh and Jeff Crane conservation partners of the year

1/5/2015 - Bass Pro Shops
Whit Fosburgh, president and CEO of the Theodore Roosevelt Conservation Partnership (TRCP), and Jeff Crane, president of the Congressional Sportsmen's Foundation (CSF), were named Bass Pro Shops 2014 conservation partners of the year.
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Bill Dance Outdoors teams up with Bass Pro Shops

12/31/2014 - Bass Pro Shops
While some people say you can’t mix business with pleasure that adage doesn’t hold true for Bill Dance and Johnny Morris, founder of Bass Pro Shops.
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racker 2015 aluminum fishing boats now come with a new five-year, full coverage warranty

12/29/2014 - Tracker Marine
Tracker Marine Group is announcing a new five-year, bow-to-stern factory warranty covering 2015 TRACKER Boats.
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Mercury Marine anglers dominate list of 2015 Bassmaster Classic qualifiers

12/23/2014 - Mercury Marine
Randy Howell, the 2014 Bassmaster Classic champion, will defend his title as one of 34 Mercury Marine-sponsored anglers to qualify for the championship event.
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Bass Pro Shops Outdoor World radio features Guy Harvey, marine biologist, artist and conservationist

12/10/2014 - Bass Pro Shops
Guy Harvey, renowned marine wildlife artist and conservationist, joins host Rob Keck on Bass Pro Shops Outdoor World radio.
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Mercury Marine casts 2.5 millionth propeller

12/9/2014 - Mercury Marine
Mercury Marine this week celebrates the casting of its 2,500,000th stainless steel propeller in Fond du Lac, Wisconsin.
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Mercury Marine pros Korey Sprengel and Derek Navis take MWC Championship title

11/24/2014 - Mercury Marine
Capping a stellar angling season, Mercury pros Korey Sprengel and Derek Navis captured top honors Oct. 11 at the Masters Walleye Circuit (MWC) Championship at Devil's Lake, North Dakota.
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Mercury Marine pros Korey Sprengel and Derek Navis take MWC Championship title

10/17/2014 - Mercury Marine
Capping a stellar angling season, Mercury pros Korey Sprengel and Derek Navis captured top honors Oct. 11 at the Masters Walleye Circuit (MWC) Championship at Devil's Lake, North Dakota.
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Mercury Marine introduces Repower Revolution promotion

10/16/2014 - Mercury Marine
Mercury Marine has introduced its “Repower Revolution” promotion that offers consumers a choice between promotional financing for repower engines and repower rebate dollars upon purchase of a qualifying engine.
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Mercury Marine and Florida Sport Fishing TV educate boaters on invasive species

10/11/2014 - Mercury Marine
Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, has partnered with Captain Mike Genoun of Florida Sport Fishing TV to educate boaters and divers on invasive species and the irreparable damage they can cause to the ecosystem.
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Mercury engines produce three Customer Satisfaction Index Awards

10/2/2014 - Mercury Marine
Mercury Marine received 2014 Marine Industry Customer Satisfaction Index Awards this week in each of the three propulsion categories: outboard engines, sterndrive engines and inboard engines.
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Mercury Marine produces 75,000th Verado L6 outboard engine

9/29/2014 - Mercury Marine
Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, has produced its 75,000th Verado L6 outboard engine.
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Mercury Marine pro Korey Sprengel wins NWT Championship

9/26/2014 - Mercury Marine
Mercury pro angler Korey Sprengel captured the title at the Cabela's National Walleye Tournament Championship (NWT) at Lake Winnebago in Oshkosh, Wisconsin, on Sept. 20.
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Mercury pro Greg Hackney wraps up B.A.S.S. Angler of the Year, completes historic season

9/23/2014 - Mercury Marine
Around January of every year, Mercury pro Greg Hackney sits down at his home in Gonzalez, La., and makes a checklist of goals for the upcoming bass season. The Top-3 list for the 2014 season was the same as it's always been: Qualify for the Bassmaster Classic, win an event on one of the two major tours (the B.A.S.S. Elite Series or FLW Tour), and win an Angler of the Year title.
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Mercury pro Jacob Powroznik dominates Bassmaster Rookie of the Year race, finishes third in AOY

9/23/2014 - Mercury Marine
It was a telling sign of how well Mercury pro Jacob Powroznik fished during the 2014 Bassmaster Elite Series season: 2004 Bassmaster Classic champion Takahiro Omori stopped Powroznik in the hallway during the pre-tournament rules meeting at the Angler of the Year Championship last weekend and shook his finger at the Virginia native.
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Mercury Marine launches Repower Financing

9/16/2014 - Mercury Marine
Mercury Marine launched a new repower finance program that will make it easier for consumers to get the engine performance they want with flexible financing for a broad range of buyers.
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Mercury pro Greg Hackney wins B.A.S.S. Cayuga Lake Elite, is one step away from Angler of the Year

8/25/2014 - Mercury
Union Springs, N.Y., is a long, long way from Gonzalez, La., and the bayou grass of the lower Mississippi River Delta. But the instant that Mercury pro Greg Hackney dropped his boat in the water for the ARE Truck Caps Bassmaster Elite on Cayuga Lake, the Louisiana "river rat" knew he was right at home.
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Mercury Marine launches new global website

8/6/2014 - Mercury Marine
Mercury Marine launched on Tuesday its new global website, www.mercurymarine.com, designed to enhance the consumer experience and provide a single online point of reference for all Mercury partners and consumers around the world.
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Rebel Releases New Lures Made For Kids

7/7/2014 - Rebel
Statistics show that number of anglers in the country is growing at a slow-but-steady rate. These new fishermen need help and guidance from experienced anglers to make the jump from enthusiast to full-fledged angler, but one look at "kid-friendly" fishing equipment shows a big lack of quality.
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Rebel MicroCritters Made For Young Anglers

7/7/2014 - Rebel
Rebel Lures has been thinking small. Tiny, in fact, like a step down from ultralight. The new Micro Critter lineup takes small to a new level, but these are not just super-downsized versions of effective lures with a "Made for Kids!" sticker on the package. Rebel lure designers sought to solve the problems that come with inexperienced anglers and artificial lures, and the result is the new MicroCritter series.
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Bill Dance receives AutoZone Liberty Bowl Distinguished Citizen Award as thousands raised for St. Jude

6/29/2014 - The Commercial Appeal
Since 1972, the list of winners of the AutoZone Liberty Bowl Distinguished Citizen Award has included world-class businessmen, legendary entertainers and giants of the college football coaching world. Now it includes the world's most famous fisherman as well.
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Brunswick Boat Group & Mercury Marine lend their support to NMMA in the fight against E15

6/11/2014 - Mercury Marine
Brunswick Boat Group and Mercury Marine are encouraging boaters and dealers to follow the lead of the Outdoor Power Equipment Institute (OPEI) and the National Marine Manufacturers Association (NMMA) as they continue to advocate the "Look Before You Pump" campaign aimed at the prevention of E15 in marine engines.
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Mercury Marine Wins Business Friend of the Environment Award

5/14/2014 - Mercury Marine
Mercury Marine was presented a Wisconsin Business Friend of the Environment Award on Wednesday in Pewaukee.
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Bill Dance Saltwater nominated for national TV award

1/10/2014 - Outdoor Channel
Bill Dance's Saltwater series is a fan favorite according to a news release from Outdoor Channel. Bill Dance Saltwater has been nominated for a Golden Moose Award. The winning show will be announced during the SHOT Show.
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Mercury Marine introduces new repower promotion

1/2/2014 - Mercury Marine
Mercury Marine has launched a new repower promotion that includes the 9.9hp ProKicker, 15hp ProKicker and 30hp and above outboards.
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Mercury Marine introduces portable engine promotion

1/2/2014 - Mercury Marine
Mercury Marine has launched a portable engine promotion that provides two additional years of factory-backed warranty on 2.5hp to 20hp outboards.
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Mercury Marine announces Repower Sellathon Sales Event

9/3/2013 - Mercury Marine
Mercury Marine has launched a new consumer promotion featuring outboards 30 horsepower and higher, as well as Mercury's popular 9.9 and 15 horsepower ProKicker trolling motors.
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New this week, Lowrance launches the Elite-7 HDI Series

11/29/2012 - Lowrance
The power of two award-winning technologies -- Broadband Sounder PLUS Exclusive DownScan Imaging -- combined to provide the best-possible view beneath your boat.
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Gamakatsu Roars Into 2013 With New Hooks For Saltwater, Bass & Upgrade Markets

7/17/2012 - Gamakatsu
Gamakatsu has responded to market demands and introduced five new hooks for 2013.
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Bill Dance helps Memphis welcome Bass Pro Shops

6/21/2012 - WREG Memphis
Bill Dance was a featured speaker at today's ground-breaking for the new Bass Pro Shops in Memphis. Bill and BPS founder Johnny Morris told an interesting story about how the decision was made to select the iconic Memphis Pyramid as a location for the new store.
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Lowrance Announces Partnership With Legend Boats

5/31/2012 - Lowrance
Lowrance announced that it has signed a three-year agreement to supply electronics for installation on new Legend high-performance fiberglass bass boats.
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Taking Fat Free Action To 19 Feet!

5/29/2012 - Bomber Lures
The Fat Free Shad series welcomes a new member to the family, a bigger brother that reaches new depths.
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Anglers Discover New Species of Creature - The YUMphibian

4/2/2012 - YUM
Soft-plastic creature baits need to blend tremendous water disturbance for attraction, yet present the appearance of being an easy meal.
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Bass Fishing's Arrogant Homecoming Queen

9/29/2011 - Quantum
When the toughest Bassmaster Classic in history played out on Pittsburgh's Three Rivers in 2005, their hardened faces got as much TV time as eventual winner Kevin VanDam.
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It's What's Missing That Makes Quantum's New EXO So Extraordinary

9/29/2011 - Quantum
Amidst an annual flood of fishing industry product launches, there is one reel that is turning heads the most -- and surprising the hands of those that hold it -- EXO from Quantum. For sure, EXO is one of the biggest lightest things to hit the fishing reel market in years.
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Gamakatsu Introduces Four New Bass Hooks For 2012

8/11/2011 - Gamakatsu
Building on 2011's success of the Heavy Cover Worm Hook, Gamakatsu has added two new Heavy Cover Worm Hooks to create an exciting, versatile and complete Heavy Cover Hook series for 2012.
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Bill Dance goes viral

8/5/2011 - BillDanceOutdoors.com
He's America's best known and most loved TV fisherman, recognized the world over; the Southern gentleman angler who sports the "T" cap. Now Bill Dance has "gone viral" producing his own free iPhone and iPad application full of fishing tips that's made him successful.
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Versus Extends Partnership With Legendary Outdoor Host Bill Dance

7/20/2011 - New York
VERSUS, now part of the NBC Sports Group, and Bill Dance Productions today announced an agreement to continue televising Bill Dance Outdoors and, for the first time, add Bill Dance Saltwater to the outdoor programming schedule in 2012.
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Bill Dance Saltwater Wins Golden Moose

1/22/2010 - TheOutdoorWire.com
At the 10th Annual Golden Moose Awards, Bill Dance Saltwater was honored in the "Best Fishing" category given by Outdoor Channel at the National Shooting Sports Foundation's (NSSF) annual Shooting, Hunting, Outdoor Trade Show and Conference (SHOT Show) in Las Vegas.
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Bill Dance TV ratings at career high

1/14/2010 - Collierville, Tennessee
Bill Dance Outdoors and Bill Dance Saltwater delivered nearly 21 million households during 2009, reaching far more viewers than any time in Bill's 42-year career on television.
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Bill Dance learns steps of old salt

1/5/2009 - Memphis Commercial Appeal
If you turn on your television this week and see Bill Dance battling a strange-looking fish, try not to worry. There's nothing wrong with your set or with your eyes. Dance, the Eads resident who's already famous for his freshwater fishing exploits, is just trying something new -- and for once, it doesn't have anything to do with largemouth bass.
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Bill Dance Brings His Signature Touch to the New Big Bay Lake

10/7/2008 - Bill Dance Signature Lakes
Big Bay Lake Development, LLC is pleased to announce that it has entered into a partnership with fishing legend, Bill Dance, to make the new Big Bay Lake a "Bill Dance Signature Lake."
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Dance Finds 'Wonderland' at Alabama Bass Pro Shop

9/1/2008 - Mobile Press Register
TUSCALOOSA, Ala. - America's best known fisherman, Bill Dance, drew long lines last week at the Bass Pro Shops grand opening in Tuscaloosa, despite wearing his trademark bright-orange Tennessee Volunteers hat in Alabama and Auburn country.
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Outdoor Channel Hooks Dance For New Saltwater Series

7/16/2008 - Outdoor Channel
Outdoor Channel, America's Leader in Outdoor TV, has reeled in popular outdoor TV host and fishing expert Bill Dance for a new series entitled Bill Dance Saltwater. The show launches in Outdoor Channel's popular "Friday Night Fishing" block on January 2, 2009.
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Dance to Design Signature Lakes

4/17/2007 - The Commercial Appeal
During the past half century, few people have benefited more from their association with the largemouth bass than fishing legend Bill Dance. Bass helped make Dance a tournament star during the 1960s and helped launch his television career during the 1970s.
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